據(jù)智通財經(jīng)，工銀認(rèn)為，民航局的風(fēng)險警示將嚴(yán)重?fù)p害國泰航空的安全品牌認(rèn)知。8月9日，國泰航空遭到民航局警告。經(jīng)了解分析后，民航局認(rèn)為香港國泰航空先后發(fā)生飛行人員行為過激卻未被停止飛行活動，以及惡意泄露航班旅客信息等事件，存在嚴(yán)重威脅航空安全的隱患。
民航局續(xù)稱，從8月11日起，任何國泰航空公司未經(jīng)內(nèi)地航空管理局批準(zhǔn)的航班都將被禁止進(jìn)入內(nèi)地領(lǐng)空。雖然在2019年上半年國泰航空的內(nèi)地可用座位公里總量僅占該公司航線中7%左右，但其絕大多數(shù)航線必須經(jīng)過內(nèi)地領(lǐng)空，并將受到同樣的監(jiān)督審查。
工銀認(rèn)為，此次事件將不可逆轉(zhuǎn)地?fù)p害了國泰航空品牌形象，而且內(nèi)地客戶對該公司的發(fā)展重要性日益增加。公關(guān)危機(jī)缺乏連貫性也不利于國泰航空公眾形象。國泰航空未能妥善地維護(hù)其公眾形象。國泰航空于8月7日表示尊重員工參與抗議活動，并表示“肯定不會干涉別人想法”。然而，在民航局發(fā)出警告不久后，國泰航空似乎就改變了立場。8月10日，國泰航空宣布將一名抗議活動中被捕的飛行員停職，同時管理層決定，不允許任何支持抗議活動的飛行人員飛往內(nèi)地。
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